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Allbirds Product Development

This was a team project, where we had to create a product line for a private label. We decided to go with the brand Allbirds, and create a clothing and shoe line made from coffee and other sustainable materials. We have to go from the discovery phases all the way to the launch phase.

Team: Mekayla Hemingway, Jennifer Park, Ella Kot, Rai Mukherjee, Bella Cot, Danielle Holloway

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